Dubai: Dubai’s hotel performance dropped across all key performance indicators during Eid Al Adha in 2014 compared to 2013 due to the difference in days when Eid occurred, according to the latest data by research company STR Global.
Eid fell on a weekend, unlike last year’s holiday which fell on weekdays. Hotel occupancy was down 3.9 per cent and average daily rate (ADR) dropped 6.5 per cent, and as a result, revenue per available room (RevPAR) fell 10.2 per cent, as per the STR Global estimates.
The average RevPAR across the three days touched Dh911.40 this year and Dh1,014.60 in 2013. When compared to the holiday periods (four days in 2014 and six days in 2013), this year’s occupancy and ADR dropped by 1.3 per cent and 6 per cent, respectively.
Elsewhere in the region, hotels in Makkah and Medina recorded growth in RevPAR during Hajj. RevPAR was 2,000 Saudi riyals in Makkah, similar to last year, and above 1,000 Saudi riyals in Medina.
In Muscat, Oman, hotels saw occupancy increasing to 81 per cent during the 10-day period of Eid Al Adha, while ADR rose 3.2 per cent to 112 Omani rials during the three days of Eid. However, RevPAR declined 2.5 per cent due to the difference in days when Eid occurred.
