Dubai: MEC, a media agency, on Monday named Neil Hardwick as its chief executive officer in the Middle East and North Africa. He joins MEC from a position as CEO of GroupM Russia.

In a statement, MEC said Hardwick’s appointment is effective this fall, and that he will be relocating to Dubai in the next few months.

Hardwick has over 30 years of experience, with managing roles in agencies in the UK, Hungary, and China.