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Indian fashion designer Masaba Gupta during the party held by the Fashion Design Council of India (FDCI). Image Credit: Gulf News Archive

E-commerce site Myntra.com has announced that young designer Masaba Gupta will be the creative director for their clothes brand Anouk.

Starting this month, Gupta will develop signature designs in Indian wear for Anouk that will be exclusively available on Myntra.com.

“I was absolutely thrilled and honoured when I was asked to creatively head Anouk for Myntra.com. Anouk personifies the young Indian woman who I like to speak to through my designs. She has a passion for life, flair for fashion and loves unique, bold design concepts,” Gupta said in a statement.

“I can’t wait to translate all these beautiful elements into my designs for Anouk and create a versatile style experience for Myntra’s consumers,” she added.

Anouk is the ethnic wear brand by Myntra.com which has sub-categories such as Anouk core, Anouk rustic and Anouk mirage, giving consumers a variety of designs to choose from.

Mukesh Bansal, CEO, Myntra.com, and head of fashion, Flipkart.com, said that “Masaba beautifully embodies values of individuality, confidence, urbanism and tradition, all of which represent the brand Anouk.”

“We’re very proud to welcome Masaba to the Myntra.com family and look forward to a long and fabulous association,” said Bansal.