Dubai: LuLu Hypermarket has launched subsidised Ramadan Baskets of essential food items for the holy month of Ramadan.
The initiative includes baskets, which come in two variants — one containing 12 and other 20 essential products at a price of Dh85 and Dh120.
These baskets will contain cooking oil, rice, lentils, water, dates, oats, sugar, etc, and will be discounted up to 32 per cent.
During Ramadan last year, Lulu sold up to 500,000 baskets and they expect even bigger numbers this year.
The initiative was launched by Dr Hashim Al Nuaimi, director of the Customer Protection Department at the Ministry of Economy at Al Wahda Mall in Abu Dhabi.
Dr Al Nuaimi said: “Lulu has always supported all our initiatives and have been a role model for CSR activities. These subsidised Ramadan Baskets will be available in all their hypermarkets in the UAE from today. I am glad to note that Lulu has increased their subsidy budget from Dh25 million last year to Dh40 million this year, which will benefit larger segment of society. Also, Lulu in cooperation with the Ministry of Economy has locked the prices of 140 products throughout the year 2017”.
