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GM pips Toyota to take top spot in global sales
General Motors reported worldwide sales of 9.37 million vehicles in 2007, coming in just ahead of Japanese rival Toyota Motor in a closely watched race for the top spot in global sales.
- Reuters
- Published: 21:52 January 25, 2008
Detroit: General Motors reported worldwide sales of 9.37 million vehicles in 2007, coming in just ahead of Japanese rival Toyota Motor in a closely watched race for the top spot in global sales.
GM, which was expected to lose its title of the world's largest automaker for the first time in 76 years, sold 9,369,524 vehicles in 2007. Toyota sold about 9,366,000 units, a source said.
The Japanese automaker earlier this month publicly announced global sales of 9.37 million for 2007, saying it would disclose more precise figures in late January.
GM said its total global sales rose three per cent from a year earlier, driven by strong growth in regions outside North America.
Still, the two automakers are neck-and-neck, with only about 3,500 vehicles separating them at a time when Toyota has been growing in the US - the world's single largest market for vehicle sales - while GM's domestic market share has been slipping.
Since 1998, GM's global sales have grown at an average annual rate of about 1.5 per cent, while Toyota's growth rate has been five times that.
Heated race
The two automakers have been perceived to be in a heated race this year after Toyota overtook GM in the first quarter and then fell behind by just a few thousand units later in the year.
"We are very competitive here at GM and obviously we'd like to win," GM's chief sales analyst, Mike DiGiovanni, said.
"But I would say that what we are really focused on running our business for the long term profitably and growing. I think we are laying the foundation to grow where the growth is and laying the foundation to turn around in the US," he said. "We are in this for the long run and we want to win."
After losing more than $12 billion in 2005 and 2006, GM is in the middle of a restructuring of its North American operations that includes slashing more than 34,000 jobs and closing 12 plants.
GM's annual sales in North America, its largest region by volume, fell 6.1 per cent, hurt by high gasoline prices, a weak housing market, a subprime meltdown and a planned reduction in daily rental sales.
The automaker, which has been struggling in the US - its largest and historically most profitable market - has been growing overseas as it loses market share to Japanese competitors at home.
Outside the US, sales totaled 5.5 million vehicles, accounting for 59 per cent of total sales. Sales in the Asia Pacific region rose 15.1 per cent led by China, while sales in Latin America, Africa and the Middle East rose 19.4 per cent, driven by Brazil. Sales in Europe rose 8.9 per cent.
DiGiovanni said the automaker faced capacity constraints in China and Latin America.
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