Life & Style | Motoring

Ford Motor showcases design concepts

The all-new 2008MY Ford Mondeo and refreshed Focus showed off Europe's latest kinetic design concept to visitors.

  • Staff Report
  • Published: 00:09 November 16, 2007
  • Gulf News

  • General Motors heavily promoted its Chevrolet Volt Concept at the Middle East International Motor Show.
  • Image Credit: Megan Hirons/Gulf News
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Dubai: The all-new 2008MY Ford Mondeo and refreshed Focus showed off Europe's latest kinetic design concept to visitors.

Both models, famous for benchmarking innovative features across the European continent, boast of stronger attributes for 2008, in terms of driving dynamics, technology and safety.

"The new Mondeo and Focus are sure to strengthen our Ford lineup with their smart and zesty looks inside out. They are both beautifully designed with substance and are true to the quality craftsmanship that our customers have come to know of Ford of Europe," said Hussain Murad, Sales and Marketing director of Ford Middle East.

"They are sure to wet the appetite of the youth, and we are confident that they both will take our youth communications strategies to greater heights next year!"

All-new Mondeo

Since its first introduction in 2002, Mondeo has carved a name for itself among Middle East customers. With its class-exclusive and segment leading features, Mondeo has proved to be very popular to both retail and fleet customers.

Now, the Middle East gets to preview the all-new Mondeo - completely redesigned inside and outside packed with the latest technology and innovation. The 2008 Mondeo is the most technologically-advanced passenger car to ever roll out of Ford's manufacturing plant in Europe. Already, it has received the Euro NCAP 5-star safety rating and is a finalist in the 2008 European Car of the Year award. The model offers new technologies for driver assistance such as keyless entry and keyless start with "Ford Power" start button, new Ford "Convers+" Human Machine Interface (HMI) instrument display, Adaptive Cruise Control with Forward Alert, and Interactive Vehicle Dynamics Control with Hill Launch Assist.

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