Life & Style | Motoring

Ford grows 23% in 2008; focuses on product-led transformation for 2009

Ford Middle East on Monday said, it posted a 23 per cent growth in sales across the GCC markets during 2008.

  • Staff Report
  • Published: 16:09 January 12, 2009
  • Gulf News

Dubai: Ford Middle East on Monday said, it posted a 23 per cent growth in sales across the GCC markets during 2008.

The robust growth was led primarily by SUVs and trucks which sold 40 per cent more than last year, while passenger cars sales grew 10 per cent across the Ford, Lincoln and Mercury brands.

For 2009, the company remains focused on successfully advancing its product-led transformation plan by delivering all-new segment-leading quality products that customers want, featuring outstanding fuel economy, unique technologies and innovations.

"Ford has registered encouraging growth levels in the GCC during the past few years and 2008 is no different, thanks to the outstanding support and confidence that our dealers have put into our brands and the business," said Hussain Murad, Director of Sales for Ford Middle East.

"But ultimately we owe this success to our customers who put their trust in our products, as they continue to realise the exceptional value that Ford, Lincoln and Mercury products offer, coupled with the outstanding support that our dealers provide throughout their dealerships," he said.

Murad added: "We recognise the economic challenges currently facing us, but thanks to our careful planning we are positioned to stay focused on our roadmap to deliver quality, fuel efficiency, safety, and technology in cars that our customers want and value."

UAE emerged as a major growth market for Ford, recording an overall growth of 35 per cent over 2007, driven by over 60 per cent increase in sales of trucks and SUV's across all three brands.

  • Rate this article
  • Average reader rating (0 votes) 0 Stars
Tools

Emailing an article to friend is a simple way to share a news item. Your friend will receive an email with your name and email address as well any personal message you choose to send.

The information you provide on this page will not be used to send unsolicited emails.

This service is not intended to encourage spam, and action may be taken against individuals who maliciously enter personal details of another individual.

Share this article

More from Motoring

Gulf News
Popular in Motoring
Life & Style editor's choice
Baby Boomer: BMW's X1
Articles

Baby Boomer: BMW's X1

Richard M Hammond gets acquainted with BMW's new baby X1

Popular in GNTV
Popular in Pictures