1. Do it right
Your watch should be chosen as carefully as your partner in life. Don't compromise on the quality or beauty of it. If you must, wait until you can buy the watch that you truly desire. In the end it'll be worth it.
2. Know yourself
Ask yourself for what occasions you want to buy your watch. When will you wear it? Once you answer this question, everything becomes clear. Will you wear it while horse riding? In a boardroom? Or for an evening in town?
3. Let your watch have the first word
Your watch speaks. In the first five seconds that anyone meets you and forms an impression of you, your watch speaks loudest. Whether we like it or not, people form impressions of us when they first meet us. Your watch is a tool to control that impression. Allow your watch to say what you want the world to hear without saying a single word. So if you want to be taken seriously by clients, buy an elegant watch with a rose gold case and rich leather strap. Or if you want to be perceived a strong and athletic then a titanium black chronograph should do the trick.
4. Why history matters
A brand's history does not just serve as an anecdote for your friends. It affects the value of your watch in the future. A watch brand that has remained in the hands of the people who originally started it is more likely to retain its values than brands owned by corporations. And those values ensure quality and precision are never compromised.
5. The insides are just as important
Don't focus only on the visible part of the watch. A watch is a living object, treat it as such. Ask about the movement and calibre of the watch you wish to buy. This matters not just for the longevity of this investment but also tells you the pedigree of the watch you are buying.
6. Follow your heart
You will spend more time with your watch than anything else. Make sure it is something that you truly love. This is often more important than you think.
