In 2014, the fragrance brand Davidoff launched its Davidoff Blend Collection inspired by the life of Zino Davidoff, the Swiss tobacco magnate who turned his name into a luxury brand. Best known for its Cool Water fragrances, the new line is meant for a more sophisticated customer who’s all about luxury.
Davidoff Agar Blend, the second fragrance from that line, has just been launched. Inspired by the Middle East, this oud wood-flavoured blend is all about the beauty of the Orient and masculinity, says perfumer Alienor Massenet.
Here are excerpts from an interview:
What does the brand Davidoff represent to you?
Davidoff is a very masculine and iconic brand which expresses its universe through its emblematic perfumes such as Cool Water. It perfectly sums up the masculine attributes with character and intensity.
What were the sources of inspiration to create this fragrance?
To create Agar Blend I was inspired by all the wealth, beauty and refinement of the Middle East. I wanted to capture in this fragrance the Western spirit together with the Oriental codes and traditions. Moreover, I was influenced by Davidoff’s universe and its sophisticated masculinity.
Were there any specific ingredients the marketing wanted to have in this fragrance?
The Oud.
What was the initial brief from the marketing team?
The brief was precise and straight to the point: they were looking to launch a new Oud for the Middle East. In order to reinvent the Oud, I decided to colour it with Saffron.
How would you describe this fragrance in your own words?
Agar Blend is the perfumed expression of all the wealth of the Middle East. And yet it is a bridge between the Western and the Eastern cultures. It is an intense and masculine Oud, not too animalic, highly addictive.
What makes this fragrance unique?
It creates a rather surprising addiction from the very first moment. It is the olfactive combination of the oud accord, woody and animalic, and the spicy saffron oil which makes this fragrance unique. The oud accord and the saffron oil give depth to the fragrance that, balanced with the tasty benzoin and ambreine, give the sophisticated addiction that I was looking for.
Which are the key ingredients?
Saffron oil, oud accord and patchouli oil.
In your opinion, who is the Davidoff Agar Blend consumer?
He is elegant and tasteful, self-confident about his seduction potential and style. He is seeking details and the most refined ingredients. Agar Blend is a perfume for connoisseurs only.
Go get yours
The Davidoff Agar Blend is priced at Dh390 for 110ml EDP.