Defending his decision to release his upcoming directorial venture ‘Viswaroopam’ on the Direct-To-Home (DTH) platform, Indian superstar Kamal Haasan on Sunday said it would in no way deter people from going to the cinema as he sought to dispel fears that the film was anti-Muslim.
“Muslims, who suspect they have been depicted in a wrong manner will have a change of heart after watching the film and as a remedy they have to send their brother [Haasan] a lot of biriyani for Eid next year, which I will share with the poor,” the actor said in a statement in Chennai.
He said that the majority of the Tamil cinema industry had backed his DTH idea as “novel.”
“One show will be aired on DTH which cannot be recorded and neither will it remain in the DTH system. The charge is Rs1,000 [Dh67] which is ten times that of the theatre. For sure one can have the joy of watching the movie at home but not the experience of viewing it in the theatre,” he said adding the film boasted latest sound technology.
He said DTH penetration in the south Indian state of Tamil Nadu was only three per cent and enjoyed by the ‘affluent,’ and his idea would reach only half of this number.
“Have hotels been shut down because many homes have kitchens which prepare good food?”
He indicated that initial fears against movies being telecast on TV channels were proved wrong. Haasan courted controversy when he decided to release his trilingual ‘Viswaroopam’ on the DTH platform eight hours ahead of its release on January 11. The thriller stars Rahul Bose, Shekar Kapoor and Andrea Jeremiah. Meanwhile, the Tamil film producers announced an emergency meeting on Monday to discuss the matter.