You may not want to find yourself recreating the plot of Inkaar in your workplace (the film deals with sexual harassment in the office) but if you’d like Chitrangadha Singh’s corporate look, listen up. A fashion collection inspired by Sudhir Mishra’s upcoming film has been launched in India by Mistair, a division of Siyaram Silk Mills.
Titled Powerplay, the collection was launched on Thursday by Ramesh Poddar, managing director and chairman of Siyaram Silk mills along with stars Arjun Rampal and Singh. Rampal plays the CEO of an advertising firm, while Singh is a copywriter in the movie to be released on January 18. “Inkaar is set in corporate India. The film, like its lead stars, is contemporary, chic, glamorous, hard-hitting and powerful,” said Vikram Malhotra, chief operating officer of Viacom18 Motion Pictures.
“It [the partnership] gave us an opportunity to display our corporate collections for the new age fashion-conscious youth who opts for stylish formal wear to create an impression at their workplace,” said Poddar.