Actress Sonali Bendre, who has in the past endorsed a fairness cream, says she will no longer be a brand ambassador for any product that promotes biases on the basis of skin tone.
At an event in Mumbai, Bendre was about a recent incident involving Tannishtha Chatterjee. The Parched actress had been invited to be ‘roasted’ on a TV comedy show, but left mid-way after jokes were made about her dark skin.
“I think making jokes about somebody’s skin tone is absolutely wrong. However, I am glad that everybody is becoming conscious of these things. So am I. I have done a couple of fairness ads in the beginning of my career. Having said that, today if I am offered, I won’t do any fairness ad again,” she said.
Bendre earlier endorsed a product called Emami Naturally Fair. She sais: “I was young and needed money, so I didn’t really think about it.”
“But I think it is time we all need to ponder over endorsing products that stereotype women,” added the 41-year-old.