Indian filmmaker Shoojit Sircar is in charge of the Maggi relaunch campaign in India. He says the project is a “big responsibility”.
“I have been associated with Nestle for a long time. They wanted me to do the Maggi relaunch campaign and got in touch with me. It was a big responsibility to portray this in the right manner. These are simple short films that welcome Maggi back from different people’s perspective,” Sircar said.
Nestle India relaunched its marquee product earlier this month after a five-month ban by India’s food regulator due to alleged high levels of lead and Monosodium Glutamate (MSG) in the Maggi noodles.
With the ‘Welcome Back’ campaign for Maggi noodles, Sircar returns to one of his better-known commercial associations. Having worked with Nestle India before, he focused this time on the impact of the quickly made noodles on people of various age groups. In 10-15 seconds, Maggi’s impact on the lives of a mother, a college student, a cafe owner and many such people will be told, he said.
Sircar received acclaim for his film Piku this year.
