Imtiaz Ali’s next movie Jab Harry Met Sejal starring Shah Rukh Khan and Anushka Sharma has now been set for release on August 4, averting a box office clash with Akshay Kumar’s Toilet: Ek Prem Katha, confirmed the film’s posters on Friday.
After months of speculation, the film’s title was officially revealed by Khan, Sharma and Ali through their social media handles late on Thursday night — a take on the Meg Ryan and Billy Crystal classic When Harry Met Sally. Interestingly, the title is also reminiscent of Ali’s superhit movie Jab We Met (When we met).
Commenting on the film’s title, Khan tweeted: “Just in case Ranbir Kapoor ever claims it... The title Jab Harry Met Sejal was never ever suggested by him! So he doesn’t win the Rs5,000 reward.”
The film’s posters were splashed across dailies on Friday morning.
The romantic drama, widely shot in Prague, Amsterdam, Lisbon and Budapest, marks the third time Khan and Sharma have been paired after Rab Ne Bana Di Jodi and Jab Tak Hai Jaan.
Khan, who is presenting the movie under his Red Chillies Entertainments banner, decided it would be best for the films to release a week apart, the sources close him said.
“Seeking your love,” Ali posted for fans on Facebook, alongside the film’s first two looks which carry the tagline ‘What you seek is seeking you’.
An August 4 release will allow Jab Harry Met Sejal to cash in on a long weekend given that Rakshabandhan falls on August 7, a Monday, this year. There will also be an Independence Day holiday in the subsequent week.
Additionally, both films will get their own audiences, setting a precedent for the industry where clashes of big films has been resulting in divided and damaged revenues, the sources added.
Khan’s film Raees clashed with Hrithik Roshan’s Kaabil earlier this year, but emerged the front runner.