With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actress as brand ambassador for its Silk range of emulsions, a top company official said Thursday.
“We have planned to spend a big amount on advertisements. We are bringing on board a top Bollywood actress as our brand ambassador for the Silk range of emulsions. We will also arrange for endorsement of our other brands,” Managing Director and CEO Abhijit Roy said.
He said Bollywood actress Kareena Kapoor or Katrina Kaif are the preferred choice.
“We are in talks and it can be either of the two,” Roy said.
Speaking on the occasion of 88th annual general meeting, Roy said the company was looking for acquisitions both within and outside the country.
“In the overseas market, we are looking for acquisition of technology. However, in the domestic market any acquisition move should be driven by the possibility of increasing market share,” he said.
The Indian paint company has entered Poland through an acquisition, which boasts of energy efficient and protective external insulation finishing system. It is also present in Russia and Nepal through subsidiaries.