Life & Style | Beauty & Fashion

Right eyeliners for your eye

At the turn of this century, Berry founded his most innovative firm yet: Intermark USA. It's a platform for product innovation in the eye and lip categories. Styli-Style offers the ultimate collection of unique and innovative eye cosmetics.

By Ritu Raizada
Published: 12:45 January 14, 2010

Line and Blend Square Pencil

A unique waterproof product, it is also available in a blendable pencil version for those who do not like stay-put formulae. Its unique shape makes it easy to control during application. This pencil is available in three shades: Brown, Black and Sky Blue.

The 'Original' Flat Pencil

Yet another award-winning product by Berry, it provides you maximum control and precision lining in one ingeniously shaped make-up tool that lets you go from thin to thick in a flash. This pencil is flexible and versatile. Take your pick from among eight shades. Use a flat sharpener to keep it in shape.

Kajal Bullit

This is Berry's awardwinning product which he best describes as the world's oldest form of eyeliner. You can create dramatically larger, more striking eyes in seconds with the Kajal Bullit. This is essentially the most traditional eyeliner in a trendy, easy-touse form. The sleek, miniature packaging is small enough to be tucked into your pocket or make-up pouch.

Liquid Metals

Available in three shades - fine gold, platinum and black - these liquid metals are eye paints for a jewellike effect. They contain ingredients that are gentle, safe and produce dramatic gilty results! These liners dry fast to appear like jewelled ribbons on the eyes.

Liquid Lines

This look can be achieved with both regular liners, as well as liquids. Liquids however require a steadier hand for application that comes with practice. Liquid liners can look more dramatic on the eye and are easier to build out the eyeliner look. Gently apply liners to both the upper and lower lids in desired thickness, carefully and steadily moving from one end to the other. To extend the liner on the upper eye, go to the edge and draw upwards to the tip of the brow.

Dramatic Lines

This look is similar to the traditional way of lining eyes but this calls for a more pronounced accentuation of the inside of the lower lid. It makes the eyes look dramatic. Pull down very gently the lower rim and draw a line close to the lashline to fill in. For the upper lashline, simply draw a fine line. Avoid pencil contact with the eyes. Other options for lining inside the eyes: Kajal or Flat Pencil. These liners are designed for easier application in this area.

Traditional Eye Lines

This is one of the most popular lining looks and is easy to achieve. Line upper lid fully; lower lid from centre to outside corner using a thin line drawn close to the lashes.

Under-Eyeliner

This is one of the simplest liner looks to achieve and very effective, especially for the day look. Place liner at the centre of the lower lid and gently draw liner to the far corner of the eye.

Smokey-Eyes

One of the trendiest looks currently is the smokey eye, an extremely dramatic way of making eyes drawattention. This look requires a finer line under the eye as compared to the one on the upper lid. Draw the finer line along the lower lash line from the inner corner of the eye all the way out to the edge under the brow. On the upper lid, go with a more pronounced line to a third of the way and then using smokey eye pencil extend the line just beyond the eye corner.