‘Fifty Shades’ trailer breaks ‘Star Wars’ record online

Ad for steamy sequel netted a record-breaking 114 million views in its first 24 hours, surpassing ‘The Force Awakens’s 112 million

Tabloid

People might be a little more curious about Fifty Shades Darker than Star Wars: The Force Awakens, at least according to trailer views online. The ad for the steamy sequel to Fifty Shades of Grey netted a record-breaking 114 million views in its first 24 hours, surpassing The Force Awakens’s 112 million views, according to Universal on Thursday.

Dakota Johnson and Jamie Dornan reprise their roles as Anastasia Steele and Christian Grey in the film, which hits theatres on February 10.

The promotional spot debuted online on Tuesday and raked in 39.4 million views from North America alone. By comparison, The Force Awakens trailer launched during Monday Night Football in 2015, where it was seen by an estimated 16 million viewers, which was in addition to the 112 million online views.

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