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‘Barfi!’ mints Rs500 million in first week

Anurag Basu’s unusual love story continues its successful run at the box office

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After registering a powerful box office collection in its opening weekend, Anurag Basu’s “Barfi!” has continued a successful run in the country. The Ranbir Kapoor-starrer has managed to earn Rs508 million (Dh35 million) in its first week.

The movie was made at a budget of Rs300 million.

It minted Rs340 million during the weekend, and amassed a total of Rs508 million over the week..

The film, about love between differently-abled — a hearing-impaired man and an autistic woman — opened in approximately 700 screens in India on September 14.

“For ‘Barfi!’ we successfully managed to identify cinemas that complement the film. The idea was to ensure that film is available to all viewers within reach without over loading the film in first week,” said Gaurav Verma, director of India Theatrical Distribution, Studios, Disney UTV.

“We were very confident of the content and sure that the positive word of mouth publicity will get the audiences into the theatres and film will grow from show to show and day by day. This strategy has worked for the film and the response has been overwhelming,” he added.

The romantic comedy has touched viewers and critics alike with its simple, but powerful narrative. The movie, which also stars Priyanka Chopra, marked the Bollywood debut of southern actress Ileana D’Cruz, who has been appreciated for her performance.