Dubai: The JW Marriott Marquis Dubai said its occupancy rose 9.5 per in the first half of the year to more than 80 per cent, driven by the growing MICE (meetings, incentives, conventions and exhibitions) industry, according to a company statement on Sunday.
The hotel, which is owned by Emirates Group, has grown its inventory by 86 per cent since March, and, as a result, revenue per available room (RevPAR- a performance benchmark) rose 7.2 per cent compared to the first half of 2013, the company said. It did not reveal the actual figure.
“The Emirates Group had the foresight to design the JW Marriott Marquis Dubai to meet the needs of large MICE groups. The objective behind this was to help position the Emirate as a leading destination for large scale conferences and events and drive the number of visitors to Dubai to 20 million by 2020,” stated Bill Keffer, the hotel’s general manager.
Phases
The JW Marriott Marquis currently offers 1,500 rooms after the opening of the hotel’s second tower earlier this year, which currently has 696 rooms open. The second tower’s rooms have been released in phases, with the last block of rooms to open on October 1. By the end of the year, the hotel is expected to have 1,608 rooms.
The opening of the second tower will see a new lounge, which will be added to the hotel’s portfolio of 14 restaurants and lounges. The new offering will have a two tier function space on the 72nd floor.
