Rock On 2 producer Ritesh Sidhwani says he contemplated delaying the release of the movie when currency notes of Rs500 and Rs1,000 denomination were declared invalid by Prime Minister Narendra Modi. “It did cross my mind to push the release date of the film but it was too late, because our overseas delivery was already done. The movie has opened today [Thursday] in [the] Gulf so if we would have shifted the India release [date], piracy would have killed us,” he explained.
In a bid to counter fake currency and the black money problem in India, Modi announced the currency ban. This has led to currency shortage among consumers.
But the makers of Rock On 2 have come up with some innovative ideas for moviegoers.
“To make it convenient, lots of incentives are being offered. For example, there are offers being made through Paytm, they are giving you ‘buy one, get one free’ tickets, PVR cinemas are waving off the convenience fee on booking via credit card or debit card [as well],” he said.
Sidhwani believes that the announcement will impact those who don’t use credit cards.
“It’s going to have some impact on the film, but we are trying to find solutions on the ground level. People who don’t have access to credit cards, it’s going to be an issue for them. Most of the business transacted at multiplexes, is through online medium.”
Directed by Shujaat Saudagar, Rock On 2 features Farhan Akhtar, Shraddha Kapoor, Purab Kohli, Arjun Rampal and Shashank Arora.
The film is set to release on Friday in India.
