BERLIN: The new chief executive of Hugo Boss, Mark Langer, said plans to revive the struggling German fashion house by cutting brands and bringing prices in line across different countries will only bear fruit from 2018, sending its shares lower on Wednesday. The firm said the BOSS Orange and BOSS Green labels — the former more fashion-focused and the latter inspired by sports — would no longer be continued as separate brands, but would be integrated into its main BOSS line. Langer said the company will now focus on two main brands, premium menswear and its HUGO label for younger shoppers. (Reuters)
Hugo Boss sees revival plan bearing fruit in 2018
BOSS Green and BOSS Orange brand to be discontinued