Abu Dhabi: Global communications company Grey Group has acquired a majority stake in hug digital, an independent regional digital marketing agency, based in the Middle East, the company said earlier this week without disclosing the value of the deal.
Hug digital provides digital campaigns, social media content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening. It was founded in 2009 by Oussama Jamal and Tim Baker.
“Grey Group’s acquisition of hug digital enhances our leadership position in the MENA creative and digital space,” Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa, said in a statement. “It underscores Grey’s commitment to expand our offering and deliver quality, value-added services to our clients.”
Headquartered in Dubai, with offices in Egypt and India, hug digital’s blue-chip client list includes more than 70 international, regional and local brands such as Americana (Hardees, TGI Fridays, Krispy Kreme), Al-Futtaim (Al Futtaim automotive group, Toyota, Honda, Lexus), Majid Al Futtaim (Ski Dubai, Magic Planet, iFly, Little Explorer, Lego), Commercial Bank of Dubai, Dubai Tourism, HMD Nokia, Shell, Festival City Group, Nestle’s Maggi, Clorox, Sarai by MNHD and Emaar among others.
