Dubai: As part of the Year of Giving activities, the Charity and Social Responsibility Team of the Charity Ambassadors initiative of Dubai Municipality organised a blood donation campaign in collaboration with the Dubai Health Authority on Wednesday.

The campaign aims at supporting the national efforts to encourage voluntary blood donors and create awareness about the need to donate blood regularly due to its short shelf life.

The municipality had started the campaign in 1996 with the participation of a large number of employees every year.