Dubai: The Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), has concluded a GCC-wide roadshow covering Oman, Bahrain, Kuwait, Saudi Arabia and Qatar to promote the 20th anniversary of its Dubai Shopping Festival.
The DSF roadshow — which stopped off in the cities of Muscat (December 7), Manama (December 8), Kuwait (December 11), Jeddah (December 13) and Doha (December 15) — was held to announce the line-up of events and promotions for the festivals’ 20th edition, which will take place over 32 days from 1 January to 1 February, 2015.
The DFRE delegation consisting of Laila Mohammad Suhail, CEO of DFRE, Suhaila Ghubash, Director, Festival and Events, and Saeed Mohammad Mesam Al Falasi, Director, Strategic Alliances Division participated in the roadshows.
