Dubai: Business cards have been the accepted form of introduction for generations.
But today, things are beginning to change with augmented reality (AR) cards.
Your cards can now be turned into more creative and interactive notes to differentiate them from other cards. The same system can be used to give customers pre-defined an information about a product or service.
Using an App that scans the card, you can share a wealth of information including text, images and even videos — just by holding the card up to a smartphone camera.
It's a fancy technology which a Dubai company is pushing that level up ordinary business introductions and the way businesses interact with customers.
“Now you can give your customers more with AI by digitally interacting with others through media. The solution offers companies new opportunities for brand engagement and experiences like never before,” Vatche Kavlakian, CEO of Dubai-based NDigitec, told Gulf News.
The company creates a code, similar to a QR code, and an app for the code.
When a target customer downloads the customised AR app from the Google Play or iOS App Store and scans the code, the app will be activated and shows predefined content.
Code on product or card
Kavlakian said the code doesn’t have to be on the card itself, it can be on any product, walls, mugs, calendars, letterhead, brochures or signboard.
“It is a simple concept but a huge transformation in the media content transforming to the customer. Instead of using huge resources to transform the content or marketing tools to the customer, it is a simple idea and no need to go to the company’s website,” he said.
The company charges a fee for creating a customised app for a company and the content of the app has to be decided by the company. If not, Kavlakian said that their content creation team can develop the content but for a fee.
He said the AR business card gives the user a more personalised method of explaining in further details about your product, company, or yourself — right out of your card.
“Only a few people will manually take the effort of checking a company’s website while a lot of people will happily just hover their phone over your card and see the augmented reality app,” he said.
Moreover, he said the Middle East region loves videos and visuals when compared to the West.
The company has already signed 20 companies for the new technology.
“Our next venture will be a mixture of augmented reality and virtual reality where an image will pop up from the phone or tablet and talk to you about the company. It will be launched soon,” he said.
