Business | Tourism

Shurooq promotes eco and heritage tourism

Authority showcasing its new Kalba eco-tourism development

  • WAM
  • Published: 17:42 November 6, 2012
  • Gulf News

Sharjah: The Sharjah Investment and Development Authority (Shurooq) has attracted the attention of a number of key players during its participation in the 34th annual World Travel Market (WTM), being held at the ExCeL Exhibition Centre in London.

The authority’s participation in the four-day business-to-business event forms part of its efforts to promote Sharjah as a leading investment and tourist destination in the region and the world and the Authority’s stand — its largest yet for this event — has been specially designed to showcase its new Kalba Eco-tourism development.

The Shurooq delegation had successful and productive meetings with key players from a variety of tourism bodies and organisations from sectors such as the cruise industry, as well as companies that cater for and support the Authority’s eco-friendly focused initiatives and activities.

Commenting on the Authority’s participation, Marwan Bin Jasem Al Sarkal, CEO of Shurooq, said: “The World Travel Market provides a unique opportunity for the travel trade to meet, network, negotiate and conduct business under one roof. Our participation in this year’s event is aimed at promoting the various investment opportunities related to the tourism and travel sector in Sharjah, as well as at strengthening economic cooperation with participating delegations from all over the world.”

He added: “To this end our participation has already been a great success. Since the start of the event we have held a number of promising meetings with decision makers and industry professionals from around the world. Additional meetings to establish means of cooperation between Shurooq and the various parties, have also been arranged and we look forward to building mutually beneficial relationships with all.”

Other Shurooq projects also on show at World Travel Market include The Heart of Sharjah, one of the most significant tourism and heritage projects in the UAE; the Chedi Khorfakkan Resort; the development of Al Hisn Island in Dibba Al Hisn; the redevelopment of the landmark previously known as Al Jazeera Park, Sharjah’s oldest tourist destination, which is situated on an island within Khalid Lagoon; as well as a new leisure project at Al Badayer.

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