Business | Tourism
ADTA's Sydney office seeks to boost travel
Abu Dhabi Tourism Authority (ADTA), the emirate's tourism regulatory body, has opened a representation office in Sydney, Australia to build destination awareness among the country's increasing number of overseas travellers.
- Staff Report
- Published: 00:09 July 8, 2008
Dubai: Abu Dhabi Tourism Authority (ADTA), the emirate's tourism regulatory body, has opened a representation office in Sydney, Australia to build destination awareness among the country's increasing number of overseas travellers.
Australia joins an ADTA representative office network which already includes the UK, Germany and France and which the authority hopes to expand to China and Italy by the end of this year as it looks to build international awareness of its standing as a world-class tourism destination.
"The decision to open this office reflects the growing air traffic from the country to the UAE," Mubarak Al Muhairi, director-general of ADTA, said in a statement.
"The Australian market holds out huge inbound tourism potential for Abu Dhabi. Current figures show that, on average, more than 8,000 Australians are flying to, or through, Abu Dhabi International Airport each month."
Recent Australian Travel & Lifestyle Trends 2008 research ranked Australians' top five travel criteria as: to experience the world, to relax, for a unique cultural experience, for adventure and to meet new people - decisive factors Abu Dhabi believes it can more than adequately fulfil.
Share this article
Popular in Business
-
XPRESS
Way to go this DSF
A fun-filled route to guide you to all the happening dos in town
Business Editor's choice
-
What to expect at the Dubai Airshow
We preview what types of aircraft to expect at the Dubai Airshow
-
Air Arabia revamps its website
Upgraded site offers new features, accessible in range of languages
-
Dubai looks ahead to 2010 with new projects
Global visitor numbers up 4% on year and occupancy rates remain strong
