etisalat announces agreement with IIR

Abu Dhabi: etisalat announced it has signed a strategic agreement with IIR which will see etisalat positioned as the technology partner for nine IIR conferences that will be held this year.

These conferences include Marketing 2008, Innovation Management Conference, The Corporate Social Responsibility Summit, PR Congress, Leaders in Abu Dhabi, Leaders in Dubai and others.

Strategic deal

Ahmad Bin Ali, vice-president, corporate communications at etisalat, said, "This agreement is aligned with etisalat's strategy to support events and conferences providing valuable expertise which will help support the modern renaissance in the UAE. Conferences organised by IIR give the opportunity for participants to look at the experiences of other companies and gain valuable insights and best practices."

IIR is the largest conference and exhibition company in the world with offices in America, Europe, Africa, Australasia, Asia, and the Middle East. Our Dubai branch is responsible for some of our largest events worldwide including the Cityscape Series, Arab Health, and the largest conference in the Middle East, Leaders in Dubai. We are delighted that etisalat has given its support in achieving this. With etisalat's commitment to innovation, and their vision to stand amongst the top telecom operators in the world, we feel there is massive synergy between our vision and goals," said Timothy Hawes, group sales director, IIR middle east.

IIR Middle East provides business executives with knowledge and skills through training, conferences, seminars, e-learning and exhibitions. Established in 1973, IIR is now the world's largest human capital company with a global network of 45 businesses and 116 operating units.