Business | Telecoms
du offers cuts in overseas call rates
Reduction in the form of extra credit added when customers purchase recharge vouchers.
- By Nadia Saleem, Staff Reporter
- Published: 23:04 February 10, 2009
- Image Credit:
- The company, with over 2.4 million mobile subscribers, will offer a maximum of 60 per cent extra credit on a Dh 200 recharge card, and a minimum of 30 per cent extra credit on a Dh 20 recharge card.
Dubai: Emirates Integrated Telecommunications Company (du) has announced conditional cuts in international call rates in an effort to boost its revenues from international calls.
The reduced rates can be used in the form of extra credit on recharge cards for "pay as you go" customers.
The company, with over 2.4 million mobile subscribers, will offer a maximum of 60 per cent extra credit on a Dh200 recharge card, and a minimum of 30 per cent extra credit on a Dh20 recharge card.
The campaign, called "more international" is du's latest strategy to maximise the value of money.
Farid Faraidooni, executive vice-president of Commercial at du, said, "Continuing with our innovation, we believe that 'more international' recharge option is a revolutionary industry initiative that stretches the value of every dirham."
The extra credit will have a validity of 10 to 30 days, depending on the recharge card. The "more international" credit can only be used for international voice calls.
Partnership: Business incubation plan
In efforts to support talented UAE entrepreneurs, du, has announced its partnership with "Shelter," a unique business incubation project, developed in an exclusive partnership with Brownbook Publishing.
The centre offers young UAE nationals a platform to further their career and develop their talent.
The first Shelter is located in Dubai and will be followed by successive branches across the UAE in the future, which will offer networking opportunities for young UAE entrepreneurs.
Hala Badri, du executive vice-president of Corporate Communications, said, "As a UAE national company, we are committed to supporting the spirit of entrepreneurship in the UAE as part of our corporate social responsibility objectives. We believe that entrepreneurship is the very basis of a strong and prosperous UAE."
The Shelter's core facilities comprise subsidised office space, secretarial services, business set-up services and trade licence and business registration.
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