Business | Technology
Sony plans no price cut for PS3 at Leipzig fair
Sony does not plan to announce price cuts to its flagship Play-Station 3 games console at Europe's biggest video games fair in Leipzig, Germany.
- Reuters
- Published: 23:58 August 15, 2008
Berlin: Sony does not plan to announce price cuts to its flagship Play-Station 3 games console at Europe's biggest video games fair in Leipzig, Germany.
"It's not going to happen. If you're coming for that you'll be disappointed," spokesman Nick Caplin said.
In the 12 months ending March 31, Sony sold 9.24 million units, below its initial estimates of 11 million sales.
But on July 16, the company's video game chief said the firm was on track for the current year's target of 10 million sales.
Cuts to the Playstation 3's original high price have helped boost its fortunes in Sony's three-way battle with Microsoft and Nintendo in the global video game industry.
Sony ruled the video game industry for about a decade from the mid-1990s with its original PlayStation and PlayStation 2.
In the current console cycle, Sony has found itself in an unfamiliar position, trailing Nintendo's Wii.
The Leipzig games fair runs from August 20-22.
Share this article
More from Technology
More from Business
Popular in Business
-
Global Village
A world of fun
Revamped layout featuring four cultures to greet visitors this season
Business Editor's choice
-
Lloyds chief banks on yes vote
Stress levels were running high for Daniels ahead of bank's record venture
-
LED backlighting to brighten up industry
World Cup soccer fever spurs sales in Middle East, Africa, Asia-Pacific and China
-
Koreans win $10b worth of contracts
Bilateral trade to pick up on higher demand, Korean official says
