Business | Technology
Smaller laptops take Taiwan fair by storm
Analysts say new low-cost computers have opened up the Taiwanese computer market to more first-time buyers.
- Reuters
- Published: 00:00 June 7, 2008
Taipei: When 17-year old Yuna Hua bought a new notebook computer for school, she chose a smaller, lighter and cheaper one to replace her bulky and expensive laptop.
Like many consumers, Hua reckons she doesn't need a $1,500 laptop for her everyday needs. "It's a lot less expensive and much easier to use and carry," said Hua, a high school senior.
For around a quarter of the price of a regular notebook, PC makers such as Acer Inc. and Asustek Computer displayed simpler laptops - called Netbooks, or low-cost PCs - at this year's Computex trade fair in Taiwan, hoping to open up a new market and bolster the fortunes of PC makers.
Market leaders Hewlett-Packard and Dell are expected to follow suit with similar ultra-portable models in the second half of the year, analysts said.
"You can easily double the market size of notebooks with this device," Acer President Gianfranco Lanci said.
Analysts say low-cost models, which range from 7-10 inches and weigh about 1 kg, could end up replacing regular notebook PCs, but they agree these new PCs have also opened up the computer market to more first-time buyers.
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