Business | Technology

MySpace remakes its face

For years, MySpace seemed to draw its web-design inspiration from Jackson Pollock.

  • By Dawn C. Chmielewski, Financial Times
  • Published: 00:08 June 21, 2008
  • Gulf News

For years, MySpace seemed to draw its web-design inspiration from Jackson Pollock.

But on Wednesday the social-networking site took on a more refined look that more closely resembles that of its rival, Facebook.

The redesigned MySpace homepage displays a more modular appearance that makes it easier for users to find the most sought-after features, such as videos, music and news.

The goal is to create a more inviting, almost portal-like experience to attract mainstream advertising. The new MySpace.com debuted with a giant, site-enveloping ad for Warner Bros.' forthcoming Batman film sequel, The Dark Knight.

"The advertising community, they're no longer thinking of us as a niche social media site," said Chris DeWolfe, MySpace chief executive and co-founder.

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