Brother Gulf eyes growing Middle East sales

Dubai: The shipment of printing and document managing solutions in the Middle East is expected to grow by 4.8 per cent by 2010, according to latest industry analysis from market research firm IDC.

Aiming to leverage this expected growth, Brother Gulf — a global leader in the development and manufacturing of printing, communication and digital imaging products for homes, SOHOs, and enterprises — has announced the Middle Eastern release of its latest line of innovative products.

Launched during the recent 2009 Gulf Information Technology Exhibition (Gitex 2009), Brother's newest additions include two models from the HL-3000 Series compact business colour printers (HL-3040CN and HL-3070CW), three from the HL-9000 compact business colour all-in-one series (DCP-9010CN, MFC-9120CN and MFC-9320CW), and the first-ever trilingual (English, Arabic, Persian) P-Touch Label Printer in the Middle East. The IDC industry report shows that the predicted growth in the printing and document solutions segment indicates the Middle East market's recovery from the global financial crisis. In fact, Brother Gulf's sales during the second quarter of the fiscal year (July to September) reflected an increased demand for colour laser printers and mono laser single function printers.

The release of its latest line of printers allows Brother Gulf to leverage and further consolidate its position in the region's printing and document managing segment.