Tokyo: Smartphone maker BlackBerry will not launch its new models in Japan, reports said on Friday, effectively heralding a pull-out from a booming smartphone market where it is being beaten by Apple.
The Canada-based company, which is hoping its long-delayed BlackBerry 10 series will turn around flagging global fortunes, will not sell the handsets in the country, the Nikkei business daily said.
The report said BlackBerry’s share of the Japanese market had slumped to 0.3 percent from about five per cent in the past. The paper gave no time frame.
Domestic shipments of smartphones soared 40 per cent on-year to hit an estimated 14 million in April-September but BlackBerry sales were believed to be only several tens of thousands, the paper said, without naming its sources.
Given the falling share, the company judged it too costly to develop a Japanese-language version of the new operating system, it said.
While BlackBerry helped create a culture of mobile users glued to smartphones nearly a decade ago, many of those customers have since moved on to Apple or Android-based phones.
The firm was until last week was known as Research in Motion (RIM) but rebranded itself with the launch of the BlackBerry 10 platform and Z10 and Q10 handsets.