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Beautyworld Middle East expects 50% increase in US exhibitors

Show is expected to attract over 100 exhibitors from around the world.

Gulf News

Dubai: Beautyworld Middle East, one of the region’s leading trade events for beauty and skin care products, is already seeing strong interest from international exhibitors ahead of its scheduled run in May 28 to 30.

Organisers are expecting to see a 50 per cent rise in US exhibitors from 2011.

The US market for beauty and personal care products is expected to grow by 2.6 per cent this year, down from a 3.6 rise in 2012, according to research firm Euromonitor International. It is also predicted that the decline will continue across all beauty product segments.

That has pushed US companies to enter emerging markets in the Middle East for growth and development.

The show will have 32 US exhibitors — a 16 per cent rise from last year’s edition. In addition, there will be a eight other companies participating individually. For the first time this year, there will be a California pavilion.

Ahmad Pauwels, CEO of Epoc Messe Frankfurt, the organiser of the show, said: “The continuing confidence being expressed in Beautyworld Middle East by our partners from the US highlights the importance of the exhibition to the development of the international beauty industry.”

“Over the last 16 years, Beautyworld Middle East has brought the global beauty, wellness, fragrance and hair care industries to the growing markets of the wider region. With its expanding international reach Beautyworld Middle East has today achieved a position of major influence in these industry sectors and holds a stake in its ongoing development,” he added.

Florida-based Palladio will feature herbal beauty and skin care products, body lotions and mists, among others.

“We are looking forward to reaching new markets through our participation at Beautyworld Middle East. This is a region which is gaining increasing importance in our growth strategy,” said Philip Solomon, CEO of Palladio.