Berlin: German sportswear company adidas expects robust sales growth in 2015 as its golf business improves and consumer confidence recovers, while net profit should rise faster still despite exchange rate hits and higher marketing spending.
The world’s second-biggest sportswear group after Nike hopes to more than compensate for the non-recurrence of sales from last year’s soccer World Cup thanks to strong momentum at its main adidas and Reebok brands, a recovery at its revamped golf unit and an expansion of retail selling space. “We will see sales increases across all our brands, despite tough comparison with the 2014 World Cup year as well as the geopolitical crisis in Ukraine,” Chief Executive Herbert Hainer said in a statement.
Adidas expects 2015 sales to rise at a mid single-digit percentage rate on a currency neutral basis, after a 6 per cent increase in 2014, while net profit from continuing operations should climb 7-10 per cent.
