Business | Property

Abyaar launches new corporate identity and vision

Abyaar Real Estate Development unveiled its new corporate identity, which now bears the calligraphic elements of a signature, more accurately representing the boutique developer's defining characteristics of commitment to passion and precision.

  • Staff Report
  • Published: 23:30 August 31, 2008
  • Gulf News

Dubai: Abyaar Real Estate Development unveiled its new corporate identity, which now bears the calligraphic elements of a signature, more accurately representing the boutique developer's defining characteristics of commitment to passion and precision.

The new Abyaar logo embodies the company's vision to be the developer behind the region's 'signature' buildings, the first of which was launched earlier this year - the VentiQuattro tower - in Dubai's Marina, consisting of designer, ready-to-live units in association with Radisson SAS.

The logo design – a gold "Abyaar" signature – reflects the developer's unabated commitment to creating pieces of art meriting an artist's signature, as opposed to run-of-the-mill real estate.

Marzooq Al-Rashdan, Vice Chairman and Managing Director of Abyaar, says, "Our new look better represents our outlook. We are not simply changing aesthetics, but rather have constructed an entire way of thinking and designing when it comes to real estate and property in the region. Our project with renowned French designer Christian Lacroix, among several others, reflects our vision to create works of art as opposed to just towers and buildings," Al-Rashdan says.

  • Rate this article
  • Average reader rating (0 votes) 0 Stars
Tools

Emailing an article to friend is a simple way to share a news item. Your friend will receive an email with your name and email address as well any personal message you choose to send.

The information you provide on this page will not be used to send unsolicited emails.

This service is not intended to encourage spam, and action may be taken against individuals who maliciously enter personal details of another individual.

Share this article

Property

Gulf News
Gulf News classifieds
  5. Browse all jobs
  5. Browse all cars
  6. Browse all properties
  5. Browse all classifieds
Popular in Business
Business Editor's choice
Abu Dhabi's infrastructure spending
UAE

Abu Dhabi's infrastructure spending

New road networks to reignite construction sector.

Popular in GNTV
Popular in Pictures