Business | Media and Marketing

Connection by Douglas Okasaki

This is all about CONNECTION: media, marketing, design, Ideas, innovation, creativity and much more…

Douglas Okasaki is an award-winning designer and regular columnist writing about Media and Marketing for Gulf News.

Follow him on twitter at @dokasaki



  • Published 23:11 June 8, 2011

    The new order

    Consumers heart

    Social media tools becoming increasingly critical to marketing strategies amid efforts by companies to engage customers directly. Read more...

    Posted by Douglas Okasaki

  • Published 22:02 May 25, 2011

    The future with social media

    The future with social media

    Platforms like Twitter can be used to forecast future trends, according to the results of a new study. Read more...

    Posted by By Douglas Okasaki

  • Published 21:22 May 18, 2011

    Our privacy for sale

    Our privacy for sale

    This year's findings come with an alert: 'The news industry in the digital realm is no longer in control of its own future.' Read more...

    Posted by By Douglas Okasaki

  • Published 21:51 May 11, 2011

    Online news sources vie tocatch your eye

    Online news portals are always trying to make a grab for the reader's attention. By extension, they are always trying to gauge what reader preferences are. Armed with this awareness, the portals can go on to develop a strategy that will help them to make more money. Read more...

    Posted by Douglas Okasaki

  • Published 23:25 May 4, 2011

    Tweeting to success

    Providing first public information about killing of Osama Bin Laden on Twitter makes Abbottabad resident Athar an instant celebrity Read more...

    Posted by Douglas Okasaki

  • Published 22:11 April 27, 2011

    How useful is reader feedback?

    Reader feedback or instant interactions can be an asset for specific content websites, if provided — and in most cases they are — by a qualified audience. But it need not necessarily work the same way with newspaper portals Read more...

    Posted by Douglas Okasaki

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