Strong GCC sales power Aujan's 35% revenue growth

Dubai: Aujan Industries Co., privately owned beverage and confectionery company in the GCC, has announced a 35 per cent revenue growth and 30 per cent in volume during the first half of 2008.

Through the first phase of business unit structuring, Aujan's sales in the GCC alone have grown by 28 per cent in the first six months of 2008. As part of the second phase of restructuring, Aujan is putting more focus on global expansion, as well as creating more compact geographic areas within its international business unit consisting of three main clusters; namely, Africa, the CIS and South East Asia.

Aujan is presently ensuring that the right foundation is quickly established to enable expansion in its position in attractive and high potential areas of North Africa, where focus will be placed on Morocco, Algeria, Tunisia, Libya and Egypt.

Currently, Aujan's business in SE Asia is primarily centred on Pakistan and Afghanistan. Additionally, Aujan has also regularized its presence in India by conducting initial tests on consumer acceptance of its products at a specific price point.

Aujan's best performing market outside the GCC is Iran, which saw a boost of 58 per cent in revenue and 35 per cent in volume compared to 2007. The Levant and Iraq have also seen a staggering rise with numbers showing 54 per cent revenue and 47 per cent volume growth.