Business | Markets

Facebook price jumps on investor confidence in revenue growth prospects

The stock has gained 22% since November 13

  • WP
  • Published: 12:57 November 22, 2012
  • Gulf News

  • Image Credit: Reuters
  • CEO Mark Zuckerberg is televised from Facebook headquarters in Menlo Park moments after the IPO launch in New York on May 18. Roughly 800 million additional shares of Facebook stock were eligible to begin trading on Wednesday

San Francisco: Facebook rose to the highest price in almost four months, buoyed as investors’ confidence in revenue-growth prospects overcame a surge in the number of tradable shares.

The stock climbed 5.3 per cent to $24.32 at the close in New York, the highest since July 26. The stock has gained 22 per cent since November 13, the last trading day before the most recent lockup expiration.

Restrictions lifted on November 14 on 804 million shares held by former employees and those who sold at the IPO, almost doubling the total publicly available. Since that lockup expiration, investors have stuck with Facebook because the world’s largest social network showed an ability to boost advertising in its most recent earnings report, said Michael Pachter, an analyst at Wedbush Securities. “It took us getting through these lockups without seeing a giant crush of shares show up with no demand,” Pachter said. “It’s pretty clear that the people who were eligible to sell last week are doing so in a disciplined manner. Each day that passes post-lockup there’s a new investor showing up who says, ‘OK I’m no longer scared by that.’ “

The bans on sales are put in place to prevent shares from flooding the market immediately after an initial public offering. Restrictions lifted on smaller numbers of shares in August and October. Two more rounds of lockup expirations remain through May. Facebook, based in Menlo Park, California, will free up about 156 million shares in December for stockholders, except Chief Executive Officer Mark Zuckerberg, who sold in the IPO.

The company will free up another 47.3 million shares May 18. This lot includes stock held by Russia’s DST Global Ltd. Shares held by Zuckerberg aren’t part of the tally because he has said he won’t sell before September of next year. Ashley Zandy, a spokeswoman for Facebook, declined to comment.

Facebook, which makes most of its money from advertising, reported sales rose 32 per cent to $1.26 billion (Dh4.63 billion) in the third quarter, matching the growth in prior three month. Revenue topped estimates of $1.23 billion as Facebook benefited from efforts to sell advertising on mobile devices.

The company, which didn’t start its mobile-ad service until March of this year, said ads delivered to people on mobile devices generated about $150 million during the quarter, or 14 per cent of all advertising revenue.

Separately on Wednesday, Facebook said the company is proposing changes on how users can address updates with the site’s governance policies. Until now, Facebook has enabled members to vote on changes where users show enough interest. Now it’s looking to end potential votes while introducing new ways to inform members on changes while continuing to seek their feedback.

“We found that the voting mechanism, which is triggered by a specific number of comments, actually resulted in a system that incentivised the quantity of comments over their quality,” Elliot Schrage, vice-president, communications, public policy and marketing, wrote in a blog post Wednesday. “Therefore, we’re proposing to end the voting component of the process in favour of a system that leads to more meaningful feedback and engagement.”

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