National Bonds in UAE pushes housewives to save more

Dubai: National Bonds, the Sharia-compliant national savings scheme of the UAE, recently launched a nationwide value proposition and awareness campaign encouraging housewives to play a greater role in increasing their personal savings.

This campaign empowers housewives to purchase National Bonds without any income requirements.

The campaign has stemmed from a significant rise that National Bonds has witnessed among its female bondholders; women constitute around 30 per cent of its bondholders.

This year alone, the company saw a 40 per cent rise in female bondholders between January and March.

As part of the campaign, National Bonds has customised a specific housewives proposition and will embark on a nationwide awareness campaign across all major media.

Kiosks will be set up at various malls throughout the UAE to promote the concept of savings.

Central role

"As the prime nurturer of their family, housewives can also play a central role in inculcating a strong savings culture." said Mohammad Qasim Al Ali, CEO of National Bonds Corporation.

"Housewives have always been responsible for managing their household budgets in the most disciplined manner. Through our campaign and a range of unique opportunities to save in an easy and secure channel such as our bonds, we aim to empower housewives and instill a greater sense of independence," he said.

"With National Bonds, housewives can invest without any income requirements, which enable them to make sound financial decisions for the long term protection of their familie," he added.