Business | General
Summer in Abu Dhabi fest proves a winner
Research carried out at Summer in Abu Dhabi, the eight-week family festival being staged at the Abu Dhabi National Exhibition Centre (Adnec) until Aug-ust 18, has indicated that visitors to the event are satisfied with the inaugural show.
- Staff Report
- Published: 00:02 August 10, 2008
Dubai: Research carried out at Summer in Abu Dhabi, the eight-week family festival being staged at the Abu Dhabi National Exhibition Centre (Adnec) until Aug-ust 18, has indicated that visitors to the event are satisfied with the inaugural show.
Over the last few weeks, more than 600 visitors were interviewed on a range of topics related to the event. The interviewees were asked to rate the show on a scale of one to ten (ten being perfect); on average visitors rated the show at 9.5.
The study also revealed that 42 per cent of visitors to the event were from outside Abu Dhabi; the largest portion of them coming from Al Ain (19 per cent), followed by Dubai (eight per cent). While overseas visitors accounted for three per cent of the visitors, Saudi visitors accounted for two per cent of the total number of visitors to the event.
Commenting on the survey results, Faisal Al Shaikh, head of event section - ADTA, said: "I have spoken to many Summer in Abu Dhabi visitors over the last few weeks so it comes as no surprise that reaction is positive, but for us to achieve a 95 per cent satisfaction rate is fantastic and incredibly rare for a launch event. I am also particularly pleased that so many of the visitors to Summer in Abu Dhabi were from outside of the city as we have been careful to market this as an event for the whole nation."
Summer in Abu Dhabi runs at Adnec from June 26 to August 18. Tickets are priced at Dh30 for an adult and Dh20 for a child between 4-16 and are free for children under four.
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