Business | General
New branding reflects Oman image revamp
In a bid to change the country's image, Oman last night launched a new brand mark to tell the world about the unique qualities that the country has to offer.
- By Sunil K. Vaidya, Bureau Chief
- Published: 23:25 January 25, 2009
Muscat: In a bid to change the country's image, Oman last night launched a new brand mark to tell the world about the unique qualities that the country has to offer.
Changing the image of a country is no easier than changing the image of a company or an individual and for the past two years the Oman Brand Management Unit (OBMU), spearheaded by His Highness Sayyid Faizal Bin Turki Al Said has been working on assessing Oman's qualities and getting to grips with how the sultanate is perceived within its own borders as well as overseas.
""We're a relatively small country and generally little known. Now is the time to identify what unique qualities Oman has to offer and balance this with what consumers actually want from us," Al Said, CEO, Oman Brand Management Unit, said at a function held at the Al Bustan Palace Hotel.
Sayyid Haitham Bin Tarek Al Said, Minister of Heritage and Culture, launched the new Oman brand, which has taken its inspiration from the wonderful diversity that is Oman.
"Amongst other things, Arabic calligraphy; our marine environment and magnificent landscape, local textiles, Oman's historic leadership in trade and pioneering role in exploration, and of course frankincense, which has been at the core of our culture and economy for generations. Expertly crafted, the brand mark draws on a rich and vibrant colour palette which reflects Oman's natural bounty," Al Said explained.
The launch of the new national brand mark, he added, was just the beginning of a very important work.
"What OBMU will encourage, particularly in tourism; business; ICT; and education is a more focused, organic, sustainable and co-ordinated approach to developing a stronger national brand. Getting all parties to look and sound alike, and I believe the new brand mark will act as a catalyst in this regard..." remarked Al Said in his speech.
According to the OBMU CEO, Oman's national brand revolves around its unique people, stories, culture, ideas, leadership and vision.
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