Business | General
Hyundai launches three new models
The Dubai Motor Show features the debut of some top-end cars
- Staff Report
- Published: 00:00 December 17, 2009
Dubai: Hyundai, represented by Juma Al Majid Est. in the UAE, launched three cars — the Centennial, Sonata and Tucson models — new to the Middle East, at the Dubai International Motor Show.
"These are the three main vehicles Hyundai will be pushing for the next year and we're expecting a lot of interest from this market," said Isam Abu Nabah, President of Juma Al Majid Est. Hyundai. "Each one has its own unique qualities which will attract different segments, so there's something for everyone."
After ten years in the marketplace, the company's flagship sedan — the Centennial — has been retired and replaced by a new model Centennial to make it the top end luxury vehicle under the Hyundai brand.
"Genesis showed the world what a great car we could build, but the Centennial improves on the Genesis in every measurable way," said Omar Baddar, Marketing Manager of Juma Al Majid Est. Hyundai.
"It was a fun project: It was greatly satisfying to have absolute freedom to adopt the newest and the best technologies. For once, we weren't constrained by our usual design-to-affordability approach to engineering and manufacturing."
Excellence
From design to execution, absolute excellence was required on all levels for the new Centennial to meet the needs and wants of its target customers — a highly demanding group of top income earners, male executives and entrepreneurs, for whom cars serve as an expression of status.
Meanwhile, the 2010 Sonata adopts Hyundai's new "fluidic sculpture" design language, boasting outstanding performance with the segment-leading safety features and fuel efficiency.
The highlight of the vehicle is its 2.4 litre Theta II GDI engine, which operates with greater efficiency using less fuel and creating fewer emissions while attaining higher fuel efficiency.
The 4WD Tucson ix35 is the first Hyundai Crossover Utility Vehicle to be designed and engineered in Europe at Hyundai's Frankfurt-based design and technical centres.
It features precedent-setting engineering including advanced weight saving technology and the eco-efficient Theta II 2.4-litre four-cylinder engine delivering up to 31 mpg on the highway.
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