National Bank of Dubai announces Selektpoints tie-up

Dubai: National Bank of Dubai yesterday announced a partnership with Selektpoints, a global pioneer in EMV loyalty that offers the most rewarding and innovative coalition programme for consumer, merchants and Landlord Banks.

As a part of NBD's customised offerings, the bank wishes to reward customers who use their Smart cards at select merchant establishments in the UAE and the region. Using the latest EMV chip technology, this is the first such programme of its kind in the GCC.

Selektpoints, launched globally in February 2007 by TII (The International Investor), specialises in providing regional and international banks and retailers with chip-based loyalty programmes.

As a result of this partnership, NBD will become the exclusive Landlord Bank for Selektpoints in the UAE and will be responsible for inducting leading merchant establishments in the UAE into the programme.

Rolled out

Selektpoints will use the EMV smart chip embedded in cards to ensure customers are automatically rewarded every time their payment card is used at participating merchant outlets. The accumulated reward points can be redeemed for a range of products and services. The programme will be rolled out over the next few months to NBD's card-holders and extensive merchant base.

Suvo Sarkar, NBD's group head of retail banking, said: "This partnership comes in line with our strategy to constantly develop our products leading to higher customer satisfaction. We are confident our partnership with selektpoints will bring benefits to our clients and merchants."