Business | Aviation

Emirates launches new global brand campaign

Dubai-based airline says it is embarking on an integrated marketing communications campaign

  • By Shweta Jain, Senior Reporter
  • Published: 12:32 April 2, 2012
  • Gulf News

Dubai: Emirates airline on Monday unveiled a new global brand platform themed "Hello Tomorrow", ending its long stint with the "Keep Discovering" theme.

The new brand platform positions the airline as the enabler of global connectivity and meaningful experiences, the carrier said in a statement, adding that it is embarking on an integrated marketing communications campaign as the company continues its "evolution from a travel brand to a global lifestyle brand".

The new brand platform is aimed at "inspiring people to greet tomorrow's unlimited potential, now", Emirates stated.

"Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline," Maurice Flanagan, Executive Vice Chairman of Emirates Airline and Group, said in a statement.

The campaign, created with Emirates lead communications partner Strawberry Frog, features print, TV, digital advertising including some iconic billboards in New York's Times Square and Milan's central train station.


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