Dubai: Asda’a Burson-Marsteller picked up the mantle of ‘Public Relations Agency of the Year’ for the Middle East and Africa territory at this year’s International Business Awards. In fact, this is the sixth straight year the agency has won the top prize.
In addition, Asda’a picked up three golds for the 8th Annual Arab Youth Survey 2016 that it conducted, including being named as the ‘PR Campaign of the Year’ in the categories of reputation/brand management, public service and global issues.
This is the agency’s “best performance” at the awards — popularly known as the ‘Stevies’, according to a statement. This was a consequence of winning 23 honours, including four gold and seven silvers.
It was thus awarded the ‘Best of the IBAs Award’ for the first time. The ‘Grand Stevie’ ranked the agency in third-place in terms of total awards, and tied globally with the tech heavyweight Cisco Systems.
“It is wonderful to see our ground-breaking work on behalf of our clients recognised on the international stage,” said Sunil John, CEO of Asda’a Burson-Marsteller. “This unprecedented win is a testament to the hard work and creative energy of our teams across all of our practices.”
The 2016 International Business Awards received 3,800 entries from more than 60 nations and territories. The award ceremony will take place in Rome on October 21.
The campaign for the Global Education and Skills Forum and Global Teacher Prize 2016 won silver in three categories — public services, global issues, and events and occurrences. The Warriors in Pink campaign run for Ford also took two silvers — in community relations and public service.
There was another silver — in the events and observances category — for work on behalf of Ford and Lincoln at the 2015 Dubai International Motor Show.
The agency’s campaign for the Federal National Council Elections 2015 won a silver in public affairs as well as a bronze in community relations.
