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MySpace signs landmark deal
MySpace on Wednesday signed an agreemeent with BBC and ABC that will bring the social utility website into direct competition with YouTube.
New York: MySPace on Wednesday signed an agreemeent with BBC and ABC that will bring the social utility website into direct competition with YouTube.
MySpace claims that it is offering a more social alternative to YouTube videos.
"YouTube's a video site, MySpace is a social network," said Rebekah Horne, vice president of Fox Interactive Media and MySpace in Australia and New Zealand.
The landmark agreement will see MySpace bringing short video clips such as "Doctor Who" and "Top Gear" to it's online community.
The agreement will allow MySpace TV viewers to subscribe to a BBC Worldwide channel which will then give them the opportunity to view and share clips from current and archived content.
According to Jeff Berman, executive vice President of marketing and content on MySpace, the deal also involved the sharing of advertising revenue but he declined to comment on any specific details.
MySpace is owned by media giant NewsCorp.
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