alpha. is a monthly men’s lifestyle magazine covering topics such as fashion, sport/fitness, grooming, technology, adventure sports, motoring, food and health. Opinionated, practical, informative and entertaining, it is aimed at the 23 to 35-year-old aspirational male. Mid-market in its range, alpha. is more casual than higher-end men’s lifestyle magazines yet still knowledgeable about the variety of topics it covers. Packed with useful how-to features and stories that are relevant and of interest to UAE readers, alpha. is up to date with popular culture; each month it carries interviews with stars from the music and film world and reviews the latest movies, CDs, DVDs and books to be released in the region.

To support the print publication and online environment, alpha. also has a community, alpha. Connect, which enables readers to interact directly with like-minded individuals sharing the same passion. alpha. Connect serves as a platform for magazine readers to be inspired, share their views and get connected. It also allows advertisers to reach a targeted audience directly through brand-specific reader events and partnership opportunities.