alpha. is a monthly men’s lifestyle magazine covering topics such as fashion, sport/fitness, grooming, technology, adventure sports, motoring, food and health. Opinionated, practical, informative and entertaining, it is aimed at the 23 to 35-year-old aspirational male. Mid-market in its range, alpha. is more casual than higher-end men’s lifestyle magazines yet still knowledgeable about the variety of topics it covers. Packed with useful how-to features and stories that are relevant and of interest to UAE readers,alpha. is up to date with popular culture; each month it carries interviews with stars from the music and film world and reviews the latest movies, CDs, DVDs and books to be released in the region.

AED 99/year (12 issues).