Superman turns 75, gets a new logo

What to get Superman for his 75th birthday? DC Entertainment’s starting with a new logo.

The company, part of Warner Bros Entertainment unveiled the new logo in honour of Superman’s 75th anniversary. It ties in the iconic character’s familiar red and blue colors along with his ever-present cape.

Its first appearance is on the cover of Superman Unchained by DC co-publisher Jim Lee and writer Scott Snyder on June 12, along with a new animated short being produced by Zack Snyder, which will debut at San Diego Comic-Con in July.

Warner Bros CEO Kevin Tsujihara said on Thursday the new logo is part of a year-long celebration of what he called the “first super hero.”